I have always been obsessed with the 40’s and 50’s, not only for the gorgeous fashion, but also for the fabulous illustrated advertising of the decade. Especially the Coca-Cola girls ads.
Recently I went to Barnes & Noble and found this gorgeous book:
Coca-Cola Girls: An Advertising Art History
by Chris H. Beyer
As sparkling and effervescent as the soft drink she symbolizes, the Coca-Cola girl has lived for more than a century as the perfect American beauty. In Coca-Cola Girls, the first ever art book the Company has licensed for publication, the author traces significant Company mileposts while underscoring them with lavish illustrations. Coca-Cola Girls covers the way celebrities, such as Clark Gable and Jean Harlow, lent their faces and cachet to the product. Gil Elvgren painted luscious pin-up girls, and even Santa Claus got in the act. For decades, the Coca-Cola girl has lived gracefully in the overalls of a World War II factory worker and the sleek swimsuit of a sunbather. Dedicated to the Coca-Cola collector and art connoisseur, Coca-Cola Girls compels each to “pause and refresh!” with some of the world’s most recognizable art.
This wonderful book walks through the history of Coca-Cola’s eye for the beauty of women.
The Coca-Cola company was a major influence on popular culture and certainly on my art.
Here is a collection of some of my favorite Coca-Cola ads.