Glamorosas™ is a groundbreaking brand for the Latina market that celebrates Hispanic culture with a focus on fun, fashion, and a positive self-image.
The creation of Miami-based fashion designer and illustrator, Carlos Marrero, Glamorosas™ is a delightful mix of two worlds, just like its target audience. Carlos skillfully combines a Latin sensibility with an awareness of pop-culture trends and of-the-moment fashion sense gleaned from his work with clients such as Teen Vogue, Teen Magazine, Seventeen, Teen People, J-14, Twist, Girl’s Life, Elle, and In Style. It captures the spectrum of Latina girlhood which maintaining its crossover appeal with bilingual sayings and topics that are relevant to tweens and teens the world over.Latina girls share the desire to remain in touch with their roots even as they embrace the things that are popular with non-Hispanic peers. Though they may hail from different cultural backgrounds – Puerto Rican or Cuban, Mexican or Venezuelan – they share a unique mix of joys and struggles as they assimilate their traditional family values into mainstream American culture. Glamorosas™ offers a positive portrayal of Latina girlhood and Hispanic life, seeking to build Latinas’ confidence and reinforce a sense of empowerment and purpose by instilling pride in their unique heritage.Your daughters will grow to love these chic muchachas, delightful individualists who share a sense of fun and style like their Latina sisters. Glamorosas™ love make-overs, colorful fashions, shopping, parties (especially Quinceañeras) and sleepovers. They are comfortable in two cultures and happily converse in a mixture of Spanish and English, Spanish when they are sharing secrets, of course, unless their mothers are around! Just as importantly, they are the kind of girls of whom Mami would approve – an important factor for this family-focused demographic.
Our website features everyday stories about the girls doing what they do best – having fun! The girls will bring their individual styles together to form a rock band. They may not all be lead-chica material, but they learn that they each have unique strengths important to a collaborative effort.